Happy Holidays from The HYLAND GROUP! As you plan your next move, here's what you need to know about the current Greater Prescott market.

You may be seeing double-digit price increases in Prescott, and you might be thinking it's time to rush your next real estate decision. But before you make any moves based on November's surprising numbers, you deserve to know the full story.

The Plot Twist Nobody Saw Coming

November delivered some shocking statistics that had even our team doing double-takes:

• Prescott: 10.43% month-over-month appreciation

• Prescott Valley: 4.45% increase

• Chino Valley: -3% decline

• Overall average: 5.84% increase

But here's what the numbers don't immediately reveal—and why your next move requires expert guidance to navigate successfully.

Why the Market Didn't Feel Like It Was Surging

You're not imagining things if November didn't feel like a "hot" market. Your instincts were right. Here's the real story behind those eye-catching numbers:

The luxury skew effect hit hard. While total closings in Prescott dropped 36% (from 150 to just 96), luxury sales remained steady at 22 properties. This created an unprecedented situation: 24% of all November sales were luxury properties over $1 million—compared to the normal 8-12% luxury share.

Translation for your decision-making: If you're buying or selling under $900,000, you didn't experience that dramatic price jump. The numbers only look higher because luxury buyers were unusually active in November.

The Three Numbers That Matter Most for Your Next Move

1. Days on Market Dropped Significantly

• MLS-wide: Down 17 days to 67 days average

• Prescott specifically: Down 25 days

• What this means for you: Well-priced properties are still attracting offers faster than you might expect

2. Inventory Continues Declining

• Down from 1,149 properties in November to 1,104 in December

• What this means for you: Your window of choice as a buyer may be narrowing

3. Absorption Rate Reality Check

• Current supply: 5.74 months (up from 4.3 months)

• What this means for you: We're still in a market that favors informed buyers

The Interest Rate Reality You Need to Understand

You might have been waiting for the Fed announcement on December 10th, thinking rates will drop dramatically.

Here's the truth: any anticipated Fed adjustments are already priced into current lending rates.

Current rates: 6.2-6.3% for well-qualified borrowers, with some securing sub-6% locks.

Historical perspective: These rates are better than what we've seen 70-80% of the time over the last 50 years.

Combined with sellers willing to offer concessions, you have a genuine opportunity right now.

Your Strategic Advantage in This Market

While others are confused by conflicting data, you have access to the insight that comes from our team's 381 transactions in 2025—that's one sale every 24 hours.

For sellers: The luxury concentration in November's data means your home under $900,000 needs expert pricing strategy, not inflated expectations based on misleading averages.

For buyers: Reduced inventory combined with faster absorption on well-priced properties means your window for choice is narrowing—but opportunities still exist for those who act strategically.

What This Means for Your Next Chapter

The Greater Prescott market is shifting, but it's not the dramatic surge the headlines suggest. You're navigating a market that rewards expertise over emotion, strategy over speculation.

Whether you're ready to sell and move to your next chapter or you've been waiting for the right moment to find your Prescott home, this market requires a guide who understands the real story behind the numbers.

Your Next Step Forward

Don't let misleading market statistics derail your real estate goals. Schedule your complimentary market analysis and let's discuss how current conditions create opportunities for your specific situation.

The data shows what happened—but you need a strategy for what happens next.

Ready to make your move with confidence? Contact The HYLAND GROUP today. As the #1 team in Greater Prescott for 13 consecutive years, we'll help you navigate this market with the expertise that comes from $1.5B+ in sales and serving over 4,100 families.

Schedule your complimentary consultation: 928-445-2100


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